PHOTOS by GEOFF STORY, TOKY BRANDING + DESIGN
AGNES HAMERLIK
AGNES HAMERLIK is a luxury Womenswear label focused on producing timeless, exquisitely constructed, “nouveaucouture” garments. Each piece is created utilizing the principles of the traditional couturier; all while maintaining a spirit of experimentation, conceptuality, innovation, and the exploration of unisex through the knowledge of humanity; celebrating neutrality as a characterizing human trait.
Opposed to accepted fashion and beauty standards, the collections focus on the concept of “wabi-sabi;” which focuses on a worldview centered on the acceptance of transience and art of imperfection; learning to see the invisible. The essence of finding beauty in imperfection while revering authenticity above all. The profound aesthetic consciousness that transcends appearance. It is a concept that we can feel and is rarely verbalized, much less defined to one single element. It is creating “The Perfect Imperfect.”
Breaking from mass production and industry practices, the AGNES HAMERLIK brand ethos is to challenge itself in forward thinking; discovering the ability to captivate and provide visual and tactile stimulation by providing garments meticulously designed around precision, beauty, finishings, and surface engineering. Embracing little-used couture techniques while adhering to the brand philosophy; AGNES HAMERLIK hopes to raise respect for the construction of this dying art of dress making in both her RAW and ARTISANAL Collections.