UGA alumna opens doors to the arts
Read the full feature on Co-Founder Susan Sherman in the University of Georgia Alumni Magazine here!
Susan Sherman (ABJ ’82) surrounds herself with beautiful things. She is an art collector, co-founder of the experiential retail startup MERCH and a former classically trained dancer, but one of her favorite ways to experience art is simply by wearing it.
Susan has loved fashion since her days as a dancer, when she would spend the time before performances exploring the production behind her costumes. She described her entry into fashion as a consumer first–she loved shopping and style, and she often flipped her new clothes inside out after buying them so she could examine their seams and stitching.
“I was always looking at how things were made,” she said.
She is the chair and co-founder of the Saint Louis Fashion Fund, a 501(c)(3) nonprofit which seeks to bring back St. Louis’s fashion industry, once second only to New York’s Garment District. The group, which celebrates its 10th anniversary this year, uplifts young designers and emerging brands and promotes fashion education and outreach in the city.